We are in perilous times financially and understand now more than ever, every dollar counts. So we will only ask for five of them and in return we will amplify their impact a million times over. A $5 contribution, the cost of your morning coffee, is an investment in our collective future with a pretty incredible rate of return! Your contribution as part of this movement transforms the ability to purchase 200 pairs of disposable gloves (about a $5 value) into the ability to purchase enough gloves, sanitizer, soap, goggles, surgical masks, thermometers, and other medical supplies to help millions of people globally for many months to come through our $5,000,000 fundraising goal. Of course we’re welcoming people to donate more than $5 if they so choose, but our goal of this project is to receive donations from 1 million people. Connecting 1 million people even when we can't be physically close. Empowering 1 million people. Showing 1 million people the beauty of the human spirit’s desire for connection. Showing 1 million people that even in isolation we stand together united as one.
This campaign is not mine or yours. It is everyone’s. Every single person who donates and posts this message will feel empowered and excited after weeks of feeling scared and helpless. We are taking back some control. We are making a difference. We’re turning the very thing that is killing us into the thing that saves us: our inter-connectivity. Our networks. Our desire to reach out to the ones we love and tell them: I got you.
The funny thing about exponential growth charts is they can work both ways. If 1 infected person meets 10 people and then those 10 people meet 10 people and so on, within the power of 6 stops 1,000,000 people will be infected. That is how quickly this can get out of hand. But if instead that 1 person stays at home and tells 10 people to do the same and goes one step further and asks those ten people to donate $5 to help us fight this virus globally, it’s still just those same 6 stops to reach 1 million people and $5,000,000.
We chose the sequoia as the symbol for our campaign, because of its incredible root system. They are the tallest trees on our planet, but they need each other to grow tall. They have a shallow root system that connects underground; holding onto one another, supporting each other invisibly beneath the surface. Root systems look a lot like exponential growth charts: one root becomes many. It is time to call on our root network and watch what can happen with the power of 10. The scary exponential growth chart of the virus spread can be flipped on its head and become a beautiful tree with invisible roots holding on to each other underground. We can reach out to each other by each pledging $5 and asking our networks to do the same. Blast this out to your whole network and make personalized asks to 10 specific people however you’d like: via instagram, text, email, on the phone or even shout it out the window to your neighbor 6 feet away! Watch how quickly our network grows and reaches 1 million people. We challenge you to reach one million people in two weeks, the incubation time for this virus. We bet if we work together, we can reach 1 million people- and raise $5 million- within that time.
So let's activate! Let's flip this thing on its head.
When you make your donation you will receive our campaign graphic via email to share in your instagram feeds. We understand how perfect we all want our feeds to look and this will disrupt it, but that is the point. Our lives have been disrupted and we want to create a disruptive movement that grabs peoples attention and tells them to: Stay in, speak out! Spread the message, not the virus!